Measurement • Privacy • Tracking
You tell me what you need to understand.
I design and implement the measurement system behind it — clearly, correctly and with privacy in mind.
What I do
Sometimes you need a second opinion.
Sometimes you need help reviewing an implementation.
Sometimes you need someone to untangle a complex setup.
And sometimes you simply need a trusted person to call.
Whether it's one hour a month, a few days a year, or ongoing support during a larger initiative, I can act as an extension of your team.
Reliable measurement systems built around business needs.
Measurement that balances insight, compliance and practicality.
Finding and fixing issues that undermine trust in data.
Expertise on hand whenever new questions, challenges or projects arise.
How it works
I design everything to be understandable, maintainable, and compliant. That means clear documentation, deliberate decisions, and systems that hold up — not just on launch day, but six months later when someone new joins the team.
You don't need to translate your needs into technical specs.
You explain what you want to understand or track — in plain language.
Every project starts with a conversation.
Whether you're launching a new initiative, struggling with an existing implementation, or simply trying to answer a business question, the first step is understanding what you actually need to know.
No tools. No jargon. Just clarity.
I translate it into a structured measurement design you can actually review.
This may include measurement planning, tracking requirements, consent considerations, implementation recommendations, as well as governance and documentation.
The goal is always the same: build something that is useful, maintainable and proportionate to your needs.
I implement and validate the system end-to-end.
I don't stop at recommendations.
I can support implementation, review technical setups, validate tracking, and troubleshoot issues to ensure everything works as expected.
Because a measurement strategy is only valuable if it works in practice.
You get reliable, usable data — and a setup you can trust.
Not every relationship ends when a project is delivered.
New questions arise.
Requirements evolve.
Teams change.
Whether you need occasional guidance, coaching, a second opinion, or ongoing support, I'm available when you need an extra pair of experienced eyes.
Work together
Hi, I'm Fanny.
I'm a measurement specialist with a strong technical background and a DPO mindset.
I work with teams who know what they want to understand but need someone to turn those requirements into clean, reliable and compliant measurement systems.
From defining requirements to implementing tracking, I handle the technical side so teams can focus on using the data—not fighting it.
My approach is simple: understand the business need, build the right solution, keep privacy in mind from the start, and make the result understandable and maintainable. Find me on LinkedIn →
Tell me about your tracking situation — messy, broken, or starting from scratch.
I'll get back to you within one business day.